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badoo logo
Commercial? free, but with a charge for higher prominence
Type of site Social network service
Registration yes
Available language(s) Dutch, English, Finnish, French, German, Italian, Polish, Portuguese, Russian, Spanish, Swedish, Turkish
Owner Badoo Services Limited, Naousis 1, Karapatakis Building, P.C 6018, Larnaca, Cyprus [1]
Launched ?
(relaunched September 2007)
Current status Active

Badoo is a multi-lingual social networking website, managed out of a London headquarters, but owned by a company in Cyprus.[1][2] In a Cambridge University graduate student report, it was given the lowest score for privacy among 45 social networking sites examined.[3]



[edit] History

Launched in May 2006, the site now claims to have over 65 million registered users.[4] It is one of the top 150 most-visited sites on the internet, according to Alexa Internet.[5]

In January 2008, the Russian investor Finam paid US$30M for a 10% stake in Badoo. The funding will be used to build Badoo in Russia where the social networking market is beginning to grow.[6]

[edit] Reception

According to TopTenReviews Badoo is "like a chat room, dating site and picture rating site disguised as a social network." It was noted Badoo did not offer any group or other type of community to facilitate users meeting similar people.[7]

As of January 2010, access to Badoo in Iran is blocked by the Iranian government.[8]

[edit] Revenue

Badoo generates income through a "Rise Up" feature which allows users to pay to have their profile given more prominence on the site for a limited time. In the end of 2007, it was reported that 20% of Badoo's 22 million users accessed this function once a month.[9]

As of late 2009, certain features, particularly viewing profiles from "Extended Searches" as an Super Power User, now require payment.

[edit] References

  1. ^ a b Badoo - Terms of Use Accessed August 2009/
  2. ^ Badoo Privacy Policy 28 Aug 2009
  3. ^ Social networks ‘failing users’ The Daily Telegraph 21 Jul 2009
  4. ^ "". Retrieved 2010-05-17. 
  5. ^ "Alexa Internet report on Badoo". Retrieved 2010-05-17. 
  6. ^ Butcher, Mike (January 21, 2008). "UK’s Badoo pulls $30m for Russian launch, ahead of a home push". Techcrunch. Retrieved 2009-08-29. 
  7. ^ "Social Networking Websites Review - Badoo". TopTenREVIEWS. 2009. Retrieved 2009-08-29. 
  8. ^ Butcher, Mike (January 05, 2010). "No flirting! Social network Badoo is banned in Iran". Techcrunch. Retrieved 2009-01-06. 
  9. ^ Elevator Pitch: Why Badoo wants to be the next word in social networking, Mark Sweney , The Guardian, December 24 2007 , Accessed March 2008.
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